Mahadra is a traditional framework for education and socialization that focuses primarily on oral transmission of knowledge and expression dating back several centuries.
This has become an integral part of Mauritanian society, resulting in the reproduction, re-creation and perpetuation of Mauritanian popular culture, which is transmitted through oral traditions and a variety of literary expressions: languages and traditional literature (e.g. poetry, rhetoric); esotericism; religious sciences; Sufism and knowledge related to nature, the universe and medicinal plants, as well as the identification of the four cardinal directions by looking at the stars and locating animal tracks.
ICH's Mahadra school system runs parallel to the modern school system and acts as a special framework for expressing and transmitting these traditions and knowledge. Further, the element extends beyond its historical transmission framework in that it relies on modern methods designed by various stakeholders. These include associations, poets, artists, and individuals committed to the transmission of intangible cultural heritage through training workshops, cultural events, and social media.
By raising community awareness, international recognition of the element might motivate other local holders of ICH elements to work harder to promote their living heritage. Mahadra has undergone a remarkable revival in the last few decades, with 52% of current Mahadras being created through community, group, and individual efforts. Among Mauritanians, poetry is one of the most prominent cultural and social traditions. In order to ensure the viability of the element, its social use has been one of the determining factors. With the passion that Mauritanians have for this aspect of oral culture created and preserved by the communities, Mahadra has flourished thanks to the individual and collective efforts of all Mauritanians.
In order to preserve and promote this unifying element of Mahadra, knowledge, and oral tradition, the Mauritanian State has increased its efforts. National radio and television have aired several programs highlighting the different aspects of this oral culture, its historical dimensions, and its diverse social functions. Many government-sponsored activities, such as festivals, are partly or entirely dedicated to the element; for example, there is a festival called the Festival of Ancient Cities, which emphasizes oral culture. Through certain expressions of its oral register, Mahadra has been able to communicate with its visitors through this festival. Moreover, the State supports communities, groups, individuals, and civil society organizations engaged in promoting and highlighting living memories with financial and logistical support. As a result of this government assistance, workshops, competitions, and other events were able to take place.